Monetize your game while optimizing the player experience.
Maximize your game revenue and growth
Unity Ads gives you tools and analytics to drive revenue and growth goals. Whether you’re a game publisher, advertiser or both, Unity Ads has the expertise and experience you need to support your monetization and user acquisition (UA) strategy.
Integrate ads and optimize campaigns
Earn ad revenue in your game with Unified Auction, diverse formats and advanced analytics. For UA campaigns, tools like Audience Pinpointer, Reach Extension and Report Builder offer unique insights, premium ad inventory and self-service workflows.
Unity Ads data analyzed
Dive into user acquisition and monetization trends, benchmarks, tactics, and strategies that will help your game see continued success.
Customer spotlight
“Since we went with Unity and their Unified Auction as one single source, we’ve experienced a 15% increase over baseline in engagement (sessions) and a 7% lift in retention.”
“Unity is fabulous. Super fast and easy to use. Overall, the performance is of superior quality. With Unity, we were able to expand our game into the most installed game in India.”
Frequently asked questions
Publishers
Unity Ads solutions are trusted by thousands of game publishers and advertisers to reach billions of players each month. Customers around the world rely on Unity Ads to monetize their games and acquire new users. Read more about our customer success stories here.
The Unity Ads SDK is updated several times a year to add new features, fix bugs, or to address changes in the ad industry ecosystem. Get the latest Ads SDK here.
The average eCPM for Unity Ads depends on many factors such as platform, region, player demographics, and in-game placements. The biggest factor is the number of players engaging in your game. The ads monetization best practices guide provides advice on maximizing revenue through strategic implementation.
Publishers can now receive automated payouts for their Unity Ads earnings every month. View our step-by-step guide to configuring automated payouts for your organization.
Advertisers
Our machine learning algorithm will always work to find the best users for you. However, the two main factors that contribute to a successful ad campaign are using engaging creatives that drive conversion rate and making competitive CPI bids. For more tips, please see documentation on optimizing campaigns.
Reach extension gives you access to more supply, reaching valuable users from other exchanges while leveraging Unity’s optimization tools expertise. All new Unity UA campaigns include reach extension alongside Unity inventory, so you can manage targeting strategies across all supply sources in a single dashboard. View more FAQs here.
Audience Pinpointer is a powerful UA tool that uses machine learning to help you find the players most likely to have value beyond the app install. Using dynamic pricing, it allows you to bid more for predicted high-value users and less for easy to find users. Read more about how it helps your return on ad spend (ROAS) and retention goals here.